I’ve been hanging around milfs local hangouts for quite some time. I do so not because I need the pussy because I’m already married. So that is not the issue. Sex in not the issue. Instead, I hang out at these places because my buddies hang out there and, guess what? They’re looking for pussy. They always ask me how do you meet milfs in your local area.

And it often feels like some sort of anthropology exercise. You go in there, you see the case study participants and you pay attention to the interaction, and it really speaks volumes regarding most guys’ mentality.

To quote the ancient Chinese military genius Sun Tzu, "never fight a battle you’re going to lose." That’s the bottom line. I mean, that’s not an exact quote, but you can sum up a lot of Sun Tzu’s teachings that way. Never fight a battle you know that you’re going to lose.

A lot of guys are completely blind to this. They go to milfs local hangouts and they fail again and again and again. They do this night after night, week after week, month after month, and even year after year. It’s sad, yes. Pathetic, absolutely. But they do it anyway.

Whether we’re talking about San Francisco, Santa Barbara, Los Angeles, New York, Florida, Nevada, this shit happens everywhere. And it really blows my mind. You have to understand that if you are going to these places, you have to focus on return on effort. In fact, return on effort should be your guiding principle.

If you know that the chick in front of you probably will not in a million years suck your dick, stop wasting time on her. Look around the room and look for somebody else who may be able to give you what you’re looking for. So get the balls to step up to her, introduce yourself, crack a few jokes, get her to feel comfortable. If she is not comfortable, then fucking move on. That’s how it works, you know?

You can’t throw good attention after bad. You have to remember that attention, when it comes to women, is your money. That’s your currency. And you only have a limited amount of it. So you have to make sure you spend it right.

Focus on return on effort and you will succeed. Become clueless to this and you will fail. This is not rocket science.